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Selling a
country home comes with unique challenges and opportunities. Unlike suburban
homes, rural properties often have extra acreage, outbuildings, and unique
features that can make pricing tricky. Set your price too high, and you risk
sitting on the market for months; too low, and you might leave money on the
table. So how do you price your country home just right to attract buyers and
get the best offer? Here’s what you need to know.
1. Understand
Your Local Market
Before
setting a price, research what similar country homes in your area have sold for
recently. Look at factors like:
Acreage and land quality
Home size and condition
Proximity to amenities and towns
Additional features (barns, ponds, fencing, etc.)
A local real
estate agent with experience in rural properties can provide a comparative
market analysis (CMA) to help you determine a competitive price.
2. Highlight
Unique Features
Unlike
standard homes, country properties often have special attributes that add
value. Be sure to factor in:
Farming potential: Usable pastureland, irrigation, or barns
Hunting & recreation: If your land attracts wildlife or
has trails
Sustainability elements: Solar panels, well water, or
off-grid capabilities
Historic or custom-built homes: Unique architecture or
history can be a selling point
Buyers
looking for rural homes may be willing to pay more for these extras, so make
sure they are reflected in your pricing and marketing.
3. Don’t
Rely on Online Home Value Estimates
Many online
home value estimators struggle with country homes because they rely on suburban
and urban data. These tools often don’t account for land value, outbuildings,
or the demand for rural living. Instead, work with a real estate professional
who understands the nuances of pricing country homes.
4. Consider
the Current Market Conditions
Real estate
markets fluctuate. If demand for rural properties is high, you may be able to
price at the top of the range. If interest is low, you may need to price
competitively to attract buyers. Keep an eye on trends in your area and adjust
accordingly.
5. Price
Competitively to Attract Interest
A home
that’s overpriced can sit on the market too long, leading to price reductions
that may make buyers suspicious. A well-priced home, however, can generate
multiple offers and even bidding wars, ultimately giving you a better deal.
6. Be Open
to Negotiation
Buyers of
country homes often request additional considerations, such as:
Inclusion of equipment (tractors, mowers, etc.)
Minor repairs or upgrades
Surveying of property lines
Having a bit
of flexibility can make your home more appealing and help you secure a strong
offer.
Final
Thoughts
Pricing your
country home correctly is key to selling it efficiently and for the best price.
By researching the market, considering your home’s unique features, and working
with an experienced real estate agent, you can attract the right buyers and
maximize your profit.
If you’re
thinking about selling your country home, reach out to a local expert who can
help you set the perfect price and market your property effectively.
Heritage Brokers & Auctioneers® are your one-stop shop for all things real estate and auctions in the Kansas City area. They specialize in lifestyle real estate, from charming homes and sprawling land to commercial properties and businesses. Their auction expertise shines with a variety of services, including farm and land auctions, estate sales, and even benefit auctions. With their extensive network and marketing prowess, they'll ensure your property gets the exposure it deserves. Call 877-318-0438 for more information on one of our amazing properties and/or land locations.